Website Optimization: Local SEO Tips
A website isn’t only about having carefully written content with fantastic photography. It’s about understanding the way that the internet, search engines, and the user experience works as it pertains to how your potential local client will access your business and the products and services that you offer.
What is Local Search Engine Optimization/Local SEO?
Simply, website optimization describes the processes and procedures that are undertaken in order to have a website rank high in search engines. Website optimization is very much about creating carefully curated content with an aim to inform the user, and also uses certain procedures that will allow your website to be one of the first to show up in a search engine.
Search engines operate under the basic assumption that the more popular a site, page or document proves to be, the more valuable information it must contain.
To find out the “popularity” of a website, search engines use algorithms to sort the good content from the lower quality content, then present that as a ranking (“popularity”) in the search results.
The algorithms often include hundreds of variables that can be used to optimize a website, which are referred to as “ranking factors”, and the process through which websites rank themselves within the search engines is referred to Search Engine Optimization or SEO. Local SEO is the process used for online marketing within your local area.
How to Optimize Your Website Through Local SEO
Local SEO involves several processes and factors described as “ranking factors” that ensure your webpage ranks high in local internet searches, and thus becomes the web link that those searching for a set of keywords will click on.
Local SEO is both an art and a science, and requires a strong understanding of how the internet works, how algorithms determine the popularity of a site, and how to build content that ranks high in search engines.
Here are a few local SEO tips:
- Add relevant keywords and phrases on your website that users will be apt to search for
- Use meta-tags or meta-descriptions for all your page links that adequately describe page content
- Use image tags that will draw clicks to your website
- Supplement videos and external links with text or transcripts that can be picked up in search engines
Local SEO is not an easy job, and this is why advanced firms such as Acumen SEO Services provides local SEO services that are designed to meet the needs of the local market using local SEO tips that are unique to the client. When you work with Acumen SEO Services, you are given access to a local SEO strategy guaranteed to get your company results. We know the internet and are looking forward to the opportunity to help grow your business through our advanced local SEO strategies.