SEO (Search Engine Optimization)
SEO is a continous process that is essential in enhancing your business website's search engine score thus enabling it to be ranked higher.
We incorporate strong up-to-date search engine optimization strategies and white-hat SEO techniques to cover both major and minor search engine algorithms.
Our SEO engagements always start with a comprehensive website audit that is aimed at ensuring search engine visibility. Based on our extensive experience and understanding we check for about 40 various elements that each website needs to have in order to get indexed and thus rank higher.
Overview of a simple SEO plan (Detailed plans are custom-made to suit your needs):
- Organic Search Engine Optimization
- Powerful Inbound marketing to increase targeted search engine traffic
- Weblog/Blog post optimization
- SEO content writing & publishing
- Keyword Analysis
- Rank tracking for your keywords
- SEO profile creation & monitoring
- Google Analytics setup
- Increase ROI
- On-page and Off-page optimization
SMO (Social Media Optimization)
There are several social media platforms like Facebook, Twitter, Pinterest and LinkedIn which can be used to spread the word about services and products.
We design platform-specific campaigns for your business.
Our SMO options:
- Blog marketing & Article marketing
- Forum development, optimization and marketing
- Social bookmarking
- Press Release
- Article directory submission
- Photo & video sharing
- Twitter, Facebook, Google+ and LinkedIn Marketing
Reputation & Brand Management
Negative comments and reviews can be quite useful in improving one's service/product. However, it can damage the reputation of the business as well. Thus, online Reputation & Brand Management is crucial for every business.
We monitor your online reviews, supplant negative feedback and improve your brand reputation with positive tones, so that potential customers get the right view of your business.
Our approach to Reputation & Brand Management:
- Online reviews optimization
- Press releases optimization
- Online reputation monitoring
- Profile optimization
- Article creation, optimization and distribution
PPC (Pay per click)
This is a paid search marketing technique. Sponsored links and purchased ads on search engines constitute PPC. While organic-results-listing is highly beneficial for a business, PPC can prove to be efficient and easy in some cases too.
We employ innovative keyword research techniques to manage PPC campaigns.
PPC service strategies:
- Tailored PPC campaigns and their Implementation
- PPC campaign Implementation
- Establishing accounts at new networks
- Keyword optimization
- AdCopy writing pertained to Ad group's keywords and landing pages
- Creating competitive Ad Extensions
- PPC campaign tracking
- PPC campaign optimization
- Regular PPC campaign performance reporting